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    ProSichr life/risk insurance product campaign.
Wustenrot Product Campaign
Campaign for ProSichr Life/Risk Insurance
Following up on the image campaign, Scholz and Friends Praha developed a product campaign promoting Wustenrot's ProSichr risk insurance product, The first life insurance available for purchase on-line in the Czech market. The campaign stories highlight humorous situations where people find themselves at risk (through fault or no-fault of their own) and leverages the colloquial "Right now it comes in handy" language to spur action.
"Right now, someone is the 1 in 3,000,000.
One of a series of ambient tram stops we built in central Prague. Motion sensors activates surprising sounds and light effects.