GENERATION GREEN
BRIEF:
To empower 7-14 year olds to take part in saving the planet.This is a crowded market and so we had to come up with something original.
IDEA:
We came up with a leading edge game that 7-14 year olds willadopt,play and pass on because it is brilliant and will also teachthem aboutthe environment. TV and online advertising drives traffic to the game.
THE GAME:
Launched September 08 the game features Professor Green and theEco-rangers which is a multi-evel platform game that shows children how the little things that they do can make a big difference to the environment via the best online game to launch this year. Once you’ve customised your character you are ready to take on evil Baron Fossilosis over five levels of gaming. The game was born out of the creative observation that children mustbe getting pretty bored of being told that the planet is going down the tubes. And due to greenwash it's getting harder and harder to standout amongst the all the serious messages about cleaning up this place. Therefore a fresh way of engaging with the issues and making them fun was needed. But if we want children to listen we’re competing with their time online, computer consoles at home as well as outside activities.
So, to drive the issues home in an unusual way and make delivering the message fun in the true sense of the word, we have created a game where you turn the world green. In fact it’s a collection of games where you take on the enemy of the environment: Dr Fossilosis - who has turned ordinary human beings into mindless wasters. All of the games are based around various environmental concerns, and by doing them you will also learn a thing or two about what to do to make a difference in the real world. This is a game of good against evil. Or rather, good, clean and green living against evil, wasteful and archaic environmental disregard.
RESULT: In the first month since launch the site has over 8000registered schools,doubling the target set by the client, way ahead ofschedule. The numberof registered users playing the game is growing steadily each day.
CD: Matthew Watts
Creative: Matthew Watts, John Taylor, Ben Wade
Production: LBi
BRIEF:
To empower 7-14 year olds to take part in saving the planet.This is a crowded market and so we had to come up with something original.
IDEA:
We came up with a leading edge game that 7-14 year olds willadopt,play and pass on because it is brilliant and will also teachthem aboutthe environment. TV and online advertising drives traffic to the game.
THE GAME:
Launched September 08 the game features Professor Green and theEco-rangers which is a multi-evel platform game that shows children how the little things that they do can make a big difference to the environment via the best online game to launch this year. Once you’ve customised your character you are ready to take on evil Baron Fossilosis over five levels of gaming. The game was born out of the creative observation that children mustbe getting pretty bored of being told that the planet is going down the tubes. And due to greenwash it's getting harder and harder to standout amongst the all the serious messages about cleaning up this place. Therefore a fresh way of engaging with the issues and making them fun was needed. But if we want children to listen we’re competing with their time online, computer consoles at home as well as outside activities.
So, to drive the issues home in an unusual way and make delivering the message fun in the true sense of the word, we have created a game where you turn the world green. In fact it’s a collection of games where you take on the enemy of the environment: Dr Fossilosis - who has turned ordinary human beings into mindless wasters. All of the games are based around various environmental concerns, and by doing them you will also learn a thing or two about what to do to make a difference in the real world. This is a game of good against evil. Or rather, good, clean and green living against evil, wasteful and archaic environmental disregard.
RESULT: In the first month since launch the site has over 8000registered schools,doubling the target set by the client, way ahead ofschedule. The numberof registered users playing the game is growing steadily each day.
CD: Matthew Watts
Creative: Matthew Watts, John Taylor, Ben Wade
Production: LBi
