Jaguar XKRS
Web special
Web special
BRIEF:
To produce a piece of online content to showcase the power and design prowess of the new Jaguar XKRS
THE IDEA:
Ride Shotgun with Mike Cross.
Mike Cross is Jaguar's lead performance driver and we asked him to take us through a lap, pushing the new XKRS to it's limits.
THE SOLUTION:
We gave users the ability to toggle between and exterior and interior views of the car while Mike drives around the Autodromo Internacionale, Portugal. At key moments around the circuit, feature movies appeared and users could interrupt their drive and get more detail around specific aspects of the car. After viewing the details they seamlessly return to the point on the circuit where they left off.
CD: Matthew Watts
Creative and design: Tim Wilson
Production: Tangerine
To produce a piece of online content to showcase the power and design prowess of the new Jaguar XKRS
THE IDEA:
Ride Shotgun with Mike Cross.
Mike Cross is Jaguar's lead performance driver and we asked him to take us through a lap, pushing the new XKRS to it's limits.
THE SOLUTION:
We gave users the ability to toggle between and exterior and interior views of the car while Mike drives around the Autodromo Internacionale, Portugal. At key moments around the circuit, feature movies appeared and users could interrupt their drive and get more detail around specific aspects of the car. After viewing the details they seamlessly return to the point on the circuit where they left off.
CD: Matthew Watts
Creative and design: Tim Wilson
Production: Tangerine
