IDEA:
What if pushing the limits meant finding new competition? When you are the best in the world, sometimes you need to think outside of the box in order to keep the challenge alive. In an inter-species face-off, we pit the automotive superiority of the Nissan GT-R against the champions of other, non-traditional arenas to highlight what makes the GT-R so special. The first challenge Nissan GT-R V Usain Bolt
What’s next?
Moving beyond Bolt, the next phase of the campaign makes the Nissan GT-R the only hero and iconic. We invite users to submit thier own GT-R challenges, which would be celebrated on social media channels. Users vote for which challenge they’s like to see the GT-R undertake in real life.
See it for real
Maybe it’s be the speed and curl of a freekick, the power of a human cannonball or even a race against a cheetah - the social community decides what the next Nissan GT-R challenge will be.
