Jaguar sponsors the Ashes
Tv idents on Sky, Press, Digital, Ambient
Tv idents on Sky, Press, Digital, Ambient
THE BRIEF:
Celebrate Jaguar's sponsorship of the 2010 Ashes.
THE IDEA:
If asked, how would cricket legends Ian 'Beefy' Botham and David 'Bumble' Lloyd describe the Jaguar XK, XJ, and XF?
THE SOLUTION:
We developed a fully integrated campaign that started with a series of TV idents on Sky sports during the Ashes.
We overlayed cricket style commentary over stunning footage of Jaguar cars.
These ads were then supported by a press poster campaign celebrating the England team's win in Australia, and a designated area on the website showing current England cricket team members with their Jaguar cars.
Finally, the flag used in the back drop for the idents had Jaguar logos added to it and was sent over to the Barmy Army (England's loyalest of fans), so that they could use it in their celebrations in the cricket grounds of Australia.
CD and Creative team: Matthew Watts and Nigel Clifton
Production: Tangerine, MPC, EHS4D
Celebrate Jaguar's sponsorship of the 2010 Ashes.
THE IDEA:
If asked, how would cricket legends Ian 'Beefy' Botham and David 'Bumble' Lloyd describe the Jaguar XK, XJ, and XF?
THE SOLUTION:
We developed a fully integrated campaign that started with a series of TV idents on Sky sports during the Ashes.
We overlayed cricket style commentary over stunning footage of Jaguar cars.
These ads were then supported by a press poster campaign celebrating the England team's win in Australia, and a designated area on the website showing current England cricket team members with their Jaguar cars.
Finally, the flag used in the back drop for the idents had Jaguar logos added to it and was sent over to the Barmy Army (England's loyalest of fans), so that they could use it in their celebrations in the cricket grounds of Australia.
CD and Creative team: Matthew Watts and Nigel Clifton
Production: Tangerine, MPC, EHS4D
