My branding for Southern Airlines incorporates a logo, boarding pass and livery design as well as an in-flight meal packaging concept and website design.
The brief stated that Southern Airlines is a new airline company based on the East Coast of Australia with routes from Brisbane to Hobart and multiple locations in between.
Competing with JetStar, Tiger, Qantas and Virgin, Southern Airlines wishes to provide a high-end experience with complimentary meals for short-haul domestic flights and a more spacious flying experience.