My redesign of the Ballantyne’s coated almond packaging incorporates two components. The internal box featuring the product information and brand logo with a spot varnish almond graphic and secondly an outer sleeve that covers the top half of the box.
This outer sleeve features the product logo and information on the back side as well as a die-cut cutting through the middle of the spot varnished almond shape, visually alluding to the idea of an almond dipped in a chocolate coating when teamed with the milk chocolate coloured inner box.
The use of finishes in my design aims to associate the product with a high-end confectionery range, incorporating allusions to the form of the product more than the actual product shot.