A task assigned to re-design the cover for popular motivational book “It’s Not Who You Are, It’s Who You Want To Be” by author Paul Arden.
As the original cover is a highly typographic piece of design, I chose to go for something different basing my design largely on the colour and illustration used. I combined the bright Orange with neutral black and white to create a striking graphic that creates intrigue to the viewer on initial view of the front cover, encouraging them to turn the book over to discover the meaning of the graphic and then, hopefully, read the description of the book in turn.