Breast Cancer Care radio
Breast Cancer Care WA
 
Iconic Australian comedians Fiona O’Loughlin and Claire Hooper feature in a series of candid conversations about breasts. Because, when it comes to breasts, there are some things you just don’t want to hear. The resultant campaign juxtaposes everyday Australian vernacular about breasts with a more serious message; and reminds women just exactly what their two greatest assets are – their hands. With an equal mix of humour and pathos, the campaign encourages women to get hands on with their breasts.
Copywriter Melita Masters
Director Ralph van Dijk, Eardrum
Creative Director Craig Buchanan
Producer Jessie Williams
Planner Paul Yole
Sound Studio Gusto Music
Sound Design Colin Simkins
Account Director Morgen Lewis
Agency Producer Gemma Kay
Breast Cancer Care radio
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Published:

Breast Cancer Care radio

Radio campaign for Breast Cancer Care WA encouraging women to get hands on with their breasts.
2
66
0
Published:

Creative Fields

Copyright Info

Attribution, Non-commercial

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