Feral Brewing Co.
Poster and Brand Vision
Overview
Feral Brewing Company is Western Australia’s largest independent brewery with a cult following of beer enthusiasts globally. Based in the Swan Valley, the brewery is the current titleholder of the Australian International Beer Awards for Best Large Australian Brewery.
Problem
After a comprehensive packaging overhaul and rebrand, collateral was needed to communicate the brand's ballsy commitment to big, bold flavours and no-nonsense attitude.
Solution
A series of posters were created that portrayed the brand's unique tone of voice – inherently witty and tongue-in-cheek. A brand vision was also written as the brewery's mantra.
