Craig Ward's profile

NM Serif / Sauvage for Parfums Christian Dior, Paris

Typography
NM Serif for Parfums Christian Dior

In December of 2014 I was approached by Dior, Paris to create a custom typeface toaccompany the release of their first fragrance in ten years - Sauvage. The typeface was intended to be a juxtaposition of clean lines and geometry with classic features and a timless quality. I think we got pretty close.
A letterpress sample poster I had printed to send to the team.
The complete European character set with numerals, punctuation and ligatures.
Sample text setting.
NM Serif / Sauvage for Parfums Christian Dior, Paris
Published:

NM Serif / Sauvage for Parfums Christian Dior, Paris

A custom font created for Parfums Christian Dior and the launch of their new fragrance, Sauvage.

Published: