Craig Ward's profile
Xie Xie rebrand
Behance.net
Last year I was comissioned to rebrand boutique Taiwanese tea company Xie Xie. Ahead of their Fashion Week collaboration with Alexander Wang I developed a minimal, premium identity and packaging design to reflect thier values. With the opening of their store inside the Mandarin Oriental, Taiwan, it felt like a good time to share the work.
Xie Xie rebrand
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Xie Xie rebrand

A complete rebrand of boutique tea company, Xie Xie.

974
33.4k
35
Published: