Craig Ward's profile

Archer — Brand Identity

Craig Ward
•
Behance.net
brand expression brand identity branding design system graphic design guidelines identity Startup typography
Archer 
Brand Identity / Design System
brand expression brand identity branding design system graphic design guidelines identity Startup typography
I worked with Archer to refine and bring structure to their partial identity in a way that laddered up to their evolving brand tenets. Themes of weightlessness, frictionless travel and simple, human-centric design run through the system which incorporated guidance on layout, typography, color and interactive design.
brand expression brand identity branding design system graphic design guidelines identity Startup typography
brand expression brand identity branding design system graphic design guidelines identity Startup typography
brand expression brand identity branding design system graphic design guidelines identity Startup typography
brand expression brand identity branding design system graphic design guidelines identity Startup typography
brand expression brand identity branding design system graphic design guidelines identity Startup typography
brand expression brand identity branding design system graphic design guidelines identity Startup typography
Archer — Brand Identity
Published:
Craig Ward's profile

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Craig Ward's profile
United Kingdom

Archer — Brand Identity

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