Posters on campus featured the likes of Grumpy Cats, Costume Dogs and Dramatic Animals.
In addition to campaign specific radio ads, campus radio station DJs heard radio spots that talked to their very own distractions in the middle of their shows live on air.
University Social Coordinators received e-mailers directing them to bespoke microsites that exposed their biggest distractions.
We carried out filmed social experiments on unsuspecting study groups in a library.
All of our messaging led students to the campaign microsite where they found out about the Allan Gray 2016 Graduate Intake and could apply to join the firm.
