Over 350 thousand people engaged with the campaign.
Over 44 000 friends were invited to send their Facebook profiles to Cape Town.
Table Mountain received its highest volume of visitors in 83 years.
Cape Town received a 4 % increase in Tourism over the festive season
Next year's bookings for holidays in Cape Town are up by 118%.
Generated over R1000 000 in PR
2013 Cannes Gold - Branded Content
2014 Creative Circle Ad of the Year - Digital
2013 Gold Loerie - Best digital campaign
2013 Cannes Shortlist - Cyber
2013 Cannes Shortlist - Direct
2013 Clio Shortlist - Digital
2013 Gold Assegai - Multiple Channel Campaign Award
2013 Silver Assegai  - Branded Content
2013 Gold Bookmark - Best Social Media Campaign
2013 Silver Bookmark - Branded content

2013 Best of Ogilvy
2013 WPPed Cream - Integrated Winner

2013 Best Interactive - Bestadsontv
2013 SMITTY Awards - Best Overall Use of Social Media
 

 
Send Your Facebook Profile to Cape Town
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Send Your Facebook Profile to Cape Town

Our client, Cape Town Tourism, briefed us to come up with an online campaign that promotes the unexpected side of Cape Town and increases tourism Read More
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