Honda - Fit Sport Campaign
2018 One Show Merit
2018 American Advertising Awards (Addy's):
1x Gold, social media campaign
1x Gold, snapchat campaign
1x Silver Television Commercial
Think LA Best Video Campaign
Everyone knows the Honda Fit is a compact car. It's pretty obvious.
What isn't so obvious, is that unlike other compact cars, it can carry a lot of stuff. .
So we created a campaign that showed off its roominess in unexpected ways.
TV
We partnered with Hulu  & Snapchat to create contextual ads for each platform.
Hulu Ad
We targeted different audiences based on the kind of content they watched in Snapchat.​​​​​​​
The campaign proved that even though the Fit is small, it’s also incredibly roomy.
Honda - Fit Sport Campaign
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Honda - Fit Sport Campaign

Everyone knows the Honda Fit is a compact car. It's pretty obvious. But unlike other compact cars, it can carry a lot of stuff. Which isn't so ob Read More
11
175
0
Published:

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