Founded in 1997 by six carpenters, Mudian’s vision was to build the finest products for an expanding bespoke
home furniture market. Over the years
however, the element of craft had slowly faded from the brand image. We took on the task to reclaim this allure via a rebranding exercise.
The logo was redesigned along with the corporate stationery and brochure. Communicating the home-grown company’s ethos, stylised photography was used to showcase the meticulous, painstaking craft work that goes behind every Mudian project.
Client — Mu Dian Pte Ltd
Creative Director — Kai Yeo, Edmund Seet
Designer — Edmund Seet
Year — 2012
Creative Director — Kai Yeo, Edmund Seet
Designer — Edmund Seet
Year — 2012
