Deep diving into the world of big data, binary codes and analytics. Niometrics build technologies that transform the way CSPs and turn high-velocity, complete network data into business value.

Bureau was tasked to help with the brand strategy, identity development, design and art direction.

Shift the offering, Tweak the Language and Pivot towards the Space of Opportunity.


 



Volume. Variety. Velocity. Veracity. Value. The infinite combinations are creative expressions of data, symbolising cutting-edge possibilities and vivacious progression.


 


BRAND POSITIONING 

 



Everyone in the category adopts the same language, the same sell, the same personality. There is a huge opportunity to zag through the clutter, re-draw the battlefield lines and inspire the customer.​​​​​​​
Connecting Niometrics to customers with a constant, uniquely ownable and approachable voice is crucial. Technology may be their mother tongue, but not everybody understands techspeak. We make our language and visuals as easy as possible to understand. Always clear, uncomplicated and single‑minded.


Client — Niometrics
Creative Director — Kai Yeo
Design — Kai Yeo, Anthony Lew
Project Management — Edmund Seet
Year — 2018



NIOMETRICS
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NIOMETRICS

Deep diving into the world of big data, binary codes and analytics of Niometrics, Bureau was tasked to help with its brand strategy, identity dev Read More
25
313
1
Published:

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