'Changing China: The Defining Years' is a photography exhibition that gives a perspective from the ground up, as seen by two photographers Chua Chin Hon & How Hwee Young,
who have witnessed China’s transformation over the past 15 years.
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​​​​​​​The rise of China is one of the most contentious stories of our times. The complex changes involved – from the drastic renewal of the country’s cities and the countryside, to Beijing’s new-found technological prowess and its assertiveness on the global stage – defy easy explanation, and have often divided global opinion.  
Bureau designed the exhibition identity and space layout at 
Chapel Gallery, Objectifs.

To reflect the theme of a rising China, we scaled and treated every letter to create rising slopes for the exhibition identity.
A wedge centrepiece serves to anchor the concept into the exhibition space.
Adopting a simple and contemporary layout for the images, the exhibition space is kept clean, straightforward and easy to follow.
In addition to the photography showcase of China's meteoric rise, short film screenings are held in conjunction to provide further insight into the transformation of China and her future - information on the film programme adopt the same impactful theme of red throughout.
Client — Objectifs Center for Photography and Film
Creative Direction — Kai Yeo, Edmund Seet 
Design — Tan Chun Yong
Year — 2018

Changing China: The Defining Years
509
9079
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Published:

Changing China: The Defining Years

'Changing China: The Defining Years' is a photography exhibition that looks back on China’s meteoric rise and ponders the future impact of its re Read More
509
9079
11
Published: