St. Louis Children’s Hospital is a world-class organization with excellence integrated into its culture as shown by their national recognition and high patient and employee satisfaction. In an effort to connect with mothers before they need medical care, we created a direct mail and print ad campaign to inform moms-to-be that no matter their question, St. Louis Children's Hospital would be there with answers.
Along with the expectant mothers campaign, St. Louis Children's also wanted to reassure mothers that they could get the same quality care closer to home by utilizing St. Louis Children's ER services at local hospitals.