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SLCH - Expectant Moms

St. Louis Children’s Hospital is a world-class organization with excellence integrated into its culture as shown by their national recognition and high patient and employee satisfaction. In an effort to connect with mothers before they need medical care, we created a direct mail and print ad campaign to inform moms-to-be that no matter their question, St. Louis Children's Hospital would be there with answers.
Headline: The last thing you want when you're expecting is not knowing what to expect.

Body: A new mother wants to know everything about her child. So as you're preparing for your new arrival, rely on St. Louis Children's Hospital. Because we pursue knowing in everything we do, we're able to answer all your child health questions. For help finding a pediatrician, call 314.454.KIDS or visit StLouisChidlrens.org.
Along with the expectant mothers campaign, St. Louis Children's also wanted to reassure mothers that they could get the same quality care closer to home by utilizing St. Louis Children's ER services at local hospitals.
SLCH ER services radio - Bragging
SLCH ER services radio - Ears
SLCH - Expectant Moms
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SLCH - Expectant Moms

A direct mail and print campaign to reach expectant mothers as well as a radio campaign to let moms know they can get St. Louis Children's qualit Read More

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