Client: Wrangler
Campaign: Blood Runs Blue
Idea: America was built by under-appreciated, blue-collar workers. It's time to give them the recognition that they deserve.
Magazine Spread
"Each day, it's about pushing harder than you did yesterday. And the way you see it, it's worth the time. Worth the effort. Worth it, always."
Outdoor
Facebook
When your blood runs blue, you embody the spirit of hard work. On Facebook, consumers are encouraged to post stories about what makes their "blood run blue." Wrangler will pick ten people for a well-deserved day off, spent in the "Ultimate Man-Cave" built within the box seats of Yankee Stadium.
Brand Posts
Copywriting: George Comatas
Art Direction: Haley Kochersperger
