Client: Ace

Campaign: SmartBrace

Idea: Smart fabric is both innovative and practical, but up until now its mostly been used superficially. We wanted to find a way to use smart fabric in a way that could benefit a group of people who need it. Created for the 2018 Future Lions brief.

Case Study
COPYWRITING: George Comatas & Ryan Kane
ART DIRECTION: Hannah Gilbertson
Ace "SmartBrace" - Product Innovation
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Ace "SmartBrace" - Product Innovation

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