Campaign: Fun Of Missing Out
Idea: Millennials aggressively avoid going to restaurants and order-in instead, because they're that averse to "dealing with people." That's where Postmates comes in.
SOCIAL - Facebook
SOCIAL - Instagram
EXPERIENTIAL - Isolation Truck
TRADITIONAL - Outdoor
Strategically placed billboards above restaurants in high-foot traffic areas.
TRADITIONAL - Print
COPYWRITING: George Comatas & Ryan Kane
ART DIRECTION: Victoria Garza & Hannah Gilbertson