Client: Crayola
Campaign: Future Masters
Idea: Crayola thrives on the creativity of children, but so many children's natural creativity is killed at home or at school by their mentors. In a world where creative careers are seen as less than lucrative, Crayola wants to remind grown-ups that every kid's imagination is invaluable.
TRADITIONAL - Print
COPYWRITING & ART DIRECTION: George Comatas
🥇Gold Regional ADDY Award - Magazine Campaign
🥇Gold SCADDY Award - Copywriting