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    Athenix, Body Sculpting Institute is a new cosmetic surgery chain on the U.S. west coast. After an initial research period and competitive analys… Read More
    Athenix, Body Sculpting Institute is a new cosmetic surgery chain on the U.S. west coast. After an initial research period and competitive analysis, we created an identity that feels warm, beautiful and empowering. The name derives from the Greek goddess Athena who was also the goddess of sculpture and often used wisdom as a problem solving technique. Brand emphasis is also placed on medically sound procedures, using testimonials and informational graphics to demystify the cosmetic surgery process whenever possible. A rich metallic color scheme and traditional typography compliment the high-end spa feeling of the Athenix experience.This project included brand strategy, naming, tagline, logo, look and feel, television commercial and media buy, collateral and website design. Read Less
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Athenix, Body Sculpting Institute was a new cosmetic surgery chain on the U.S. west coast. After an initial research period and competitive analysis, we created an identity that feels warm, beautiful and empowering. The name derives from the Greek goddess Athena who was known as the patron goddess of the sculpting arts and used wisdom as a problem solving technique. Brand emphasis was placed on medically sound procedures, using testimonials and informational graphics to demystify the cosmetic surgery process whenever possible. A rich metallic color scheme and traditional typography compliment the high-end spa feeling of the Athenix experience.This project included brand strategy, naming, tagline, logo, look and feel, 60 second TV commercial, media buy, collateral and website design and social media campaign.
website: athenixbody.com (note, client has modified parts of this site)