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    Logo sketches for a major American department store retailer. The company is a long established US institution. The idea of celebration, American… Read More
    Logo sketches for a major American department store retailer. The company is a long established US institution. The idea of celebration, American, and fit were major themes for exploration. Read Less
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Recent work for a JCPENNY. Ideas of celebration, American, and fit were major themes for the initial logo exploration. Four arrow shapes come together to form a perfect square, building on the heritage the client had with a square shaped logo. From this, a visual system was developed to be used across promotions and all media, centering on the idea of "right fit."