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    The Vines of Mendoza (Mendoza, Argentina) is a boutique business conglomerate that includes several tasting rooms, a wine shipping business, priv… Read More
    The Vines of Mendoza (Mendoza, Argentina) is a boutique business conglomerate that includes several tasting rooms, a wine shipping business, private wine making, private vineyard and estate sales, vineyard farming, wine education, and a high-end resort which is a Leading Hotel of the World. The challenge for this project was tri-fold: 1) to distinquish it from competitors in the region 2) to create a compelling brand that would draw an international audience in a casual but elegant way and 3) to deveop a brand architecture within the parent brand, giving areas of the company their own distinct visual tone. The new look drew inspiration from the original occupants of the Uco Valley, the Haurpe Indians, and the location of the resort at the base of the Andes Mountains. A color palette based on the rich layers of the landscape, corresponds to the various areas of experience within The Vines family of offerings. Read Less
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The Vines of Mendoza (Mendoza, Argentina) is a boutique business conglomerate that includes several tasting rooms, a wine shipping business, private wine making, private vineyard and estate sales, vineyard farming, wine education, and a high-end resort which is a Leading Hotel of the World.
 
The challenge for this project was tri-fold: 1) to distinquish it from competitors in the region 2) to create a compelling brand that would draw an international audience in a casual but elegant way and 3) to deveop a brand architecture within the parent brand, giving areas of the company their own distinct visual tone.
 
The new look drew inspiration from the original occupants of the Uco Valley, the Haurpe Indians, and the location of the resort at the base of the Andes Mountains. A color palette based on the rich layers of the landscape, corresponds to the various areas of experience within The Vines family of offerings.