DANIEL LOFTCUBE
360° of Freedom
360° of Freedom
44 square meters of extravagance and unique flexibility: German Designer Werner Aisslinger developed the concept of the LoftCube in order to create new and innovative living spaces. With the first ever rooftop installation of a LoftCube, Hotel Daniel Graz has once again set new standards in architecture and design and now hosts the most spectacular suite of the city.
moodley brand identity created an equally spectacular mailing to Opinion Leaders of Design and Lifestyle: full of smart elegance, but always with a very personal touch. The goal was to create a certain fascination and draw interest to this exceptional project. Now, the LoftCube is travelling the world – and already made it into Vogue Brazil.
branding
Credits
Client: Hotel Daniel
Creative Direction, Art Direction, Graphic Design: Sabine Kernbichler
Project Management: Jasmin Gottfried
Photography: Michael Königshofer, Marion Luttenberger
Text: Regina Pichler
Idea: Michael Pfaller
