It has been known for ages that presentation is a basic tool for introducing various processes, phenomenons, facts and information. "10 lat emocji" ("10 years of emotions") gala, carried by Krzysztof Materna, was held as an anniversary of PISF (Polish Film Institute) and it definitely needed a special arrangement. We were asked to create a presentation, which will show the institute's accomplishments in a simple, approachable, but attractive way.

The only limit for our imagination was their short brandbook. On the basis of a couple of slides and the logotype itself, we got

a couple of ideas. After deconstructing and simplifying it to basic elements, we created a new set of signs and symbols, which enable us to illustrate and individualize every single slide. Thanks to getting some of the parts out and giving them more dynamic forms, we achieved intended effect - all of the presented facts and events were given a title emotion.

The whole procedure let us create a graphical language. It could emphasize variety of the art of cinema as well as the versatility of the institute's accomplishments within the space of ten years of activity. Going further, we also designed a unique set of numbers according to the idea. Thanks to that, the statistical data and the institute's accomplishments (illustrated by numbers), received more interesting and attractive graphical form as well as the gala itself.