In two years technology advanced so much, that it was decided to rework the only 2-year-old Elephant Seven website in order to show of latest technologies and to do things that weren't possible in the first release of the Elephant Seven website.
The result was a complete DHTML website the production of which ate up more programming hours than any project before and since at Elephant Seven. But it was worth it. Plenty of awards world wide, many job applications from young creative and tons of very positive PR were just some of the nice rewards of this website.