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Voltaren Dolo - Campaign

Voltaren Dolo - Campaign | Blast Radius
Can your life spare you for a single day? 
3 stories showing what goes in the mind of someone in that very moment when back pain strikes. We jumped in the nightmare of 3 emblematic performers: a burlesque dancer, an astronaut and a barber.

With these campaign we transported Voltaren's „Joy of Movement“ brand mission to a surprisingly innovative and fun to watch experience that digitally reached our busy target group in a more efficient way.

We proved that people are much more open to an emotional storytelling than most brands can think.




Voltaren Dolo - Campaign
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Joniel Franco da Silva