An ad campaign by Springer & Jacoby had a simple message: The perfect temperature to drink Coca-Cola is 3° Centigrade. Our online promotion challenges the visitor "to try something new … and Coke at 3° Centigrade". We build a website where you could send proposals of new things to try by SMS. The SMS was posted to the website and subjected to a voting in order to rank the best ideas of new things to try.
