Nordea Markets
Branding for the leading investment bank in the Nordic & Baltic Sea Region
Branding for the leading investment bank in the Nordic & Baltic Sea Region
Background
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Nordea Markets is the leading capital markets operator in the Nordic and Baltic region and is part of Nordea, the biggest bank in Northern Europe. The organization serves 11 million customers and consists of roughly 2,200 people. In 2013, they chose Snask as the agency to help them shape the very essence of the Nordea Markets brand within the existing parent brand of Nordea. Also help them with the hard but exciting task - to make an investment bank look sexier.
The Case
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The Nordea Markets brand new looks, acts, and feels like a leading player that is ambitious, humble, and personal. We have helped the brand to stand out in the existing parent brand environment as well as the external competition, a brand that always puts customers first and avoids American corporate lingo. Since our relationship started in 2013, we have helped to define brand hierarchy, write a brand story and all key messages for different target groups, delivered design for the brand’s graphic identity, as well as produce branded material for print, digital, event and film environments. We are Nordea Markets’ agency, and we’re continuously working with them to implement their new brand direction in different mediums.
Still life photographer: Carl Dahlstedt
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