Nike Shanghai Marathon EXPO Centre
Nike SH Marathon EXPO Centre was a hub to serve marathon runners
premium experience of pre-race gearing, running consultancy and product trailing.
premium experience of pre-race gearing, running consultancy and product trailing.
It was a 1200 sqm warehouse space, which was devided into 3 sections,
House of Tee, Gait Lab and Nike Running Retail.
House of Tee, Gait Lab and Nike Running Retail.
1. House of Tee
The Expo centre was open 5 days before the race. It estimated at least 5000 visitors per day.
The House of Tee was the ultimate stop for all race runners to pick up their race pack.
The House of Tee was the ultimate stop for all race runners to pick up their race pack.
The chanlenge of design, is to create a grand structure that were not only capable of storing and displaying 30,000 race tees, but at the same time, offered 24 pick-up counters and organized space for minimum 40 staffs to operate within.
LED animated wall and interactive social meida app were consided into the waiting experience too.
2. Nike + Gait Lab
Gait lab was a premium zone for Nike + and running clubs members. Members could recieve race pack directly from this VIP zone.
3. Nike Running Retail
Visitors were invited to exit through the retail space for last minute gear-up.
Credits:
Concept and Design: Float Creative ( Jay Chi & Queenie Yehenala)
Project managment: Float Creative ( Jay Chi )
Clients and creative direction: Nike ( Simon Lee & Sally )
This project was launched in Oct 2013
