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    More than 40 years after the creation of the first Learjet, Bombardier marketing team mandated BBDO Montreal to create an ownable icon to help pr… Read More
    More than 40 years after the creation of the first Learjet, Bombardier marketing team mandated BBDO Montreal to create an ownable icon to help promote the legendary plane family. The stripes represent the four different models while the shape they create refers to the Learjet’s unique winglets that is part of its engineering legacy. Read Less
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