FERNANDO DIAS & SILVA VISUAL IDENTITY Brazil, 2014
PRESENTATION UPDATED IN 2024
A São Paulo-based law firm recognized for its long-standing tradition, unwavering integrity, and genuine commitment to the resolution of each legal case.
Fernando Dias & Silva is a law firm based in Juquitiba, São Paulo. With more than 20 years of experience, the firm has gained significant recognition in the region for its ethical conduct, dedication, and expertise. The attorneys at the firm practice in various areas of law, with a particular emphasis on Environmental Law. Our task was to develop a visual identity that mirrored the firm's well-established reputation, its deep knowledge, and sincere dedication to every client until each case is resolved.
DISCOVERY
At the project's outset, we organized meetings and conducted research to gain a deeper understanding of the brand. From the information gathered, we identified three key concepts that could that could distinguish the brand and make it unique and recognisable.
COMMITMENT: Genuine commitment and dedication from the beginning to the end of the process.
PROFICIENCY: Tradition and extensive knowledge in its areas of operation.
HONESTY: Lawyers committed to always guiding clients along the right path.
GOALS & SOLUTIONS
With the brand's personality characteristics clarified, the next step was to think about strategies to effectively communicate them through visual identity.
MONOGRAM: The monogram reflects the brand's history and tradition. It was crafted to signify the commitment to the client, represented by two opposite vertical halves merging to create a cyclical motion. We also aimed for a tall and narrow proportion to mirror a column's design.
TYPOGRAPHY: We chose a geometric and precise typeface with triangular serifs to add stability to the lettering. This design choice symbolizes the security that the lawyers convey through their work methods.
COLOR PALETTE: The lawyers sought a sophisticated visual identity. So we proposed a restrained color palette, with predominantly neutral tones, infused with hints of autumn colors. This approach offers a more inviting image and aligns the visual identity with environmental law.
