As part of the launch campaign of the BMW M6 Gran Coupé in the Middle east markets, we created an awareness campaign based on a competition to find a co-pilot for a famous racing driver with the M6 on the Yas Marinas Circuit in Abu Dhabi. The competion persisted of serveral interactive challenges - related to motorsports and highly linked with the reactions of the BMW fanbase on facebook.
Client: BMW Middle East
Agency: Interone GmbH München
Realized with: Danusch Mahmoudi / Carmen Hirschfeld
Agency: Interone GmbH München
Realized with: Danusch Mahmoudi / Carmen Hirschfeld
To motivate people from Middle East to register for the challenge, we created an interactive masthead.
Implemented into a video clip of the BMW M6, you've to answer several questions to verify your knowhow about motorsport.
The link to the registration form led directly to the facebook fanpage below.
