Based on an existing responsive frontend template I was responsible for the concept (in cooperation with the freelance concept designer Thomas Friedrich), for the implementation of the website (in cooperation with a team consisting of many freelance and employed creatives) and partly for the german text production of the product presentations and some articles in the new magazine section. The project started in May 2016 and ended for me with the launch of the website in April 2017.
Lots of pics, videos, stories, interactions and opportunities to get to the national BMW websites. As seen here: www.bmw.m.com
Client: BMW M GmbH
Agency: Jung von Matt/NEXT ALSTER
ECD: Max Lederer
Worked on the projects with: Rotative employees of the agency and other freelancers
Involved agencies: Simon & Paul Filmproduktion (www.simonundpaul.com), Lennart Seeburg Post Produktion (http://www.lennartseeburg.com/), Hi-ReS! (www.hi-res.de/de/home)
New framework, new navigation
Some nice autoplay video loops
Responsive interaction modules (e.g. about the six cylinder engine in the M3/M4)
On of the articles in the new BMW M magazine. It was a coproduction with Simons & Paul (www.simonundpaul.com/work) and Roman Rätzke (www.roman-raetzke.de/).