To gain awareness for the market launch of the Ford EcoSport in Germany, we developed a highly involving competition with several challenges. The focus of each challenge was to present the Ford EcoSport in use by the teams while they pass some really unusal challenges. Each challenge was recorded by the teams to gain followers. The more followers they get, the better was the chance to win the competition.
My art partner and me were only resposible for the initial concept, the campaign was implemented by Global 313.
Client: Ford Deutschland
Agencies: Wunderman Köln / Global 313
Art Partner: Björn Halfmann