BMW launches many new vehicles in 2014 and 2015. As a creative director I was responsible for the creative and productive development of the digital campaign for seven different BMW models between September 2014 and October 2015.
 
Client: BMW
Agency: Interone GmbH
Worked on the projects with: Rotative employees of the agency and freelancers
Involved agencies: Hochkant Film GmbH (http://hochkantfilm.de/), Supreme Music (http://suprememusic.de/), Sterntag (http://www.sterntag.com/)
BMW M2 
Design clip
 BMW M4 GTS 
BMW X1 
An interactive design experience
Tiny embedded interaction to get aware of product characteristics
BMW X6 M
Design clip
BMW X5 M
V8 engine sounds (optimised for mobile usage)
BMW M6 Gran Coupé 
BMW M6 Convertible 
BMW M6 Coupé 
BMW 1 Series (3- and 5 doors)
Product update slider
BMW multilaunch
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BMW multilaunch

Creative Director - and sometimes copywriter - for several digital BMW launch campaigns on behalf of Interone GmbH Hamburg.
10
133
0
Published: