BMW launches many new vehicles in 2014 and 2015. As a creative director I was responsible for the creative and productive development of the digital campaign for seven different BMW models between September 2014 and October 2015.
Client: BMW
Agency: Interone GmbH
Worked on the projects with: Rotative employees of the agency and freelancers
Involved agencies: Hochkant Film GmbH (http://hochkantfilm.de/), Supreme Music (http://suprememusic.de/), Sterntag (http://www.sterntag.com/)
BMW M2
Design clip
BMW M4 GTS
BMW X1
An interactive design experience
Tiny embedded interaction to get aware of product characteristics
BMW X6 M
Design clip
BMW X5 M
V8 engine sounds (optimised for mobile usage)
BMW M6 Gran Coupé
BMW M6 Convertible
BMW M6 Coupé
BMW 1 Series (3- and 5 doors)
Product update slider
