BMW M6 Gran Coupé challenge
As part of the launch campaign of the BMW M6 Gran Coupé in the Middle east markets, we created an awareness campaign based on a competition to find a co-pilot for a famous racing driver with the M6 on the Yas Marinas Circuit in Abu Dhabi. The competion persisted of serveral interactive challenges - related to motorsports and highly linked with the reactions of the BMW fanbase on facebook.
 
Client: BMW Middle East
Agency: Interone GmbH München
Realized with: Danusch Mahmoudi / Carmen Hirschfeld
To motivate people from Middle East to register for the challenge, we created an interactive masthead.
Implemented into a video clip of the BMW M6, you've to answer several questions to verify your knowhow about motorsport.
The link to the registration form led directly to the facebook fanpage below.
BMW M6 Gran Coupé challenge
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BMW M6 Gran Coupé challenge

An awareness campaign for the launch of the BMW M6 Gran Coupé in the Middle East markets to generate leads for further ecrm measures.
2
107
0
Published: