A major upgrade to a website with lofty goals is no easy task, and this one was no different. The website had been through many iterations of concepts, but kept getting pushed to the back-burner, as these things will at a studio that’s too busy with client work to find time for it’s own needs. The site had been roughed into place by a few junior designers, but I was put to task to take the website to the finish line.
Reviewing the site statistics from the last couple of years, we were able to understand what people came to the website to see. It was clear from reviewing the statistics that visitors wanted to (a) see the work in the portfolio section, and (b) learn more about the company. A conscious effort was made to put our energy into these sections, particularly to showcase the portfolio success stories. Tugboat is a full-service agency, so the work goes beyond just the creative department. With a fully integrated brand development, strategic marketing and in-house Drupal web development team, there’s a lot of different work to highlight across the years.
I’ve broken down some of the more interesting parts of the website design in the sections below. If you visit the live website, you may see some discrepancies from what I have here; I’ve chosen to show the site as I originally designed it. As websites are living and breathing entities, the site may have changed, or lost out to A/B split testing post-launch.