At the time of my involvement, the original version of the website had already been live for some time, and the website was picking up steam with farmers markets rising popularity. This website was a project I was excited to work on because I shop at farmers markets frequently. For the redesign, it was recognized that the site was missing personality, and I was tasked to review the UX/UI, and spruce up the GUI to make the site more usable and friendly for the market community audience.
Working closely with the developers on the site UX, we focused on making the site easier to use and rethought filtering functionality so that users could quickly find relevant information.
Art Direction/Design/UX/UI: Chris Young
This project also appears on my website – you can see that here.