The top dual-scoop design holds the key graphics in place, allowing the sub-brand area to be brought to the top; front and centre. This allows for optimum visibility on the shelf — think magazine cover. The graphics and information on the top of the bag are kept to a minimum to keep it clean and slick, the other information lives together in the bottom field. Secondary information such as the weight/count and country of origin are all together, and the introduction of retail-friendly health claims (backed up by nutritional information on the back of the bag) and nutritional barrels help consumers make quick and informed healthy decisions when grocery shopping.
The thick white stripes bookend the produce on the top and bottom of this design for maximum pop of the product against it’s complementing colour, and the rich black base of every bag reinforces that strong pop of colour, and finishing off the bottom of the bag where it won’t always sit up perfectly.