Submit your work now to the Adobe Design Achievement Awards: www.adobeawards.com
Zahra Zolfaghari
Pratt Institute
Category: Post Production and Editing
Work title: Now in Print
Country: United States
Info
Biography
Zahra Zolfaghari is a New York-based graphic and communication designer. She began her work ten years ago in Tehran, Iran and earned her BA degree in Graphic Design. Zolfaghari chose to focus on print design during her educational career. Four years ago, when Zolfaghari moved to the United States she discovered her passion for digital design as well as print. Zolfaghari then continued her education in communication design at Pratt Institute. Her design education and work experience has allowed her to improve her skills in digital design while becoming familiar with exciting and new cultural experiences.
Description
Now in Print is based on Philippe Decrauzat artwork, with music as part of Persian folklore scores. The artwork which Zolfaghari chose was “Untitled from D.T.A.B.T.W.H.A.H.E.”. The double-sided screenprint was presented in a way that the audience could see both sides of the print. On one side, a white line made a geometric shape on the black surface, and on other side it was inverted.
Communication Objective
Now in Print is a 20-30 second web teaser for the MoMA exhibition “Abstract Generation: Now In Print”.
Tools used
Adobe Illustrator was used to design a MoMA logo and After Effects to create the dynamic motion. Adobe Audition was used to improve the quality of the music.
Adobe Tools
After Effects® CC
Audition®
Creative Cloud for enterprise
Illustrator CC
Audition®
Creative Cloud for enterprise
Illustrator CC
