At every SCL Health care site, from Denver to Billings, they make a big deal out of the patients they treat. Actually, they don't treat them like patients — they treat them like people. SCL's people-centric approach to healthcare is exactly what inspired this patient-centered campaign. We featured real people telling their real stories about the real care they received, and how it made a real difference. TV spots were just the beginning. The campaign extended into web videos, radio, digital banners, print ads, billboards and more.