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Purina – Shopper Marketing Campaign for Value Brands
A shopper marketing campaign for Purina's value brands, which allows retail managers to customize which brands are featured according to their goals, products and needs. (We used Alpo as the example.) The audience for this line of products is all about value, but what does value mean? After exploring themes like lowest price, convenience, nutrition and taste, we developed this series that focused on a balance of taste and nutrition.     
An alternate story execution.
An alternate story execution.
An alternate story execution.
Purina – Shopper Marketing Campaign for Value Brands
14
854
0
Published:

Purina – Shopper Marketing Campaign for Value Brands

A customizable shopper marketing campaign for Purina value brands, communicating a "value" message through a balance of taste and nutrition.
14
854
0
Published:

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