As the new digital agency of record for Post Foods, one of the first and biggest projects we undertook was a redesign of their corporate site. With new leadership at the helm (it had spunoff from Ralcorp in early 2012), and new products on the horizon, the Post masterbrand was due for a facelift.
However, shoppers don't typically buy cereal according to the manufacturer. They buy cereal by brand. Nostalgia, taste and texture preferences, and sale prices all play a heavy role. With this website, our goal was to celebrate Post's rich history as a cereal maker, while putting the cereal brands at the forefront.
A carousel at the top of the page displays Post's brand values, while showcasing products served up nicely in lifestyle photography.
Each brand's website lives within PostFoods.com. Cereal buying households rarely buy just one brand or flavor. We made it easy to jump from Post brand to Post brand, while displaying just how many options were available.
Honey Bunches of Oats is a bowl of pure delight. Once people try it, they almost always like it. This page told the history of the brand, and showcased real people's reactions to trying it for the first time.
Fruity Pebbles and Cocoa Pebbles — and all of their wild varieties — rock kids' worlds when it comes to breakfast. The brand story is a blast of fun and nostalgia, appealing to kids and parents alike.