As internet companies go, MapQuest is pretty old. But they're on a mission to update their look, their services and their brand perception. So when they were preparing to launch a new navigation app for mobile devices, they wanted a website that would reflect their new personality. It's young, it's fun, it's adventurous... But it cuts to the chase for the anti-bullshit generation (millennials), and gets to the goods without all the fluff. 

 

Full site experience below. Each section locks into place. The nav locks at the top of the screen once you scroll past the home page.