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    Behind the scenes photographing and editing a vintage themed coffee ad at our studio in Berlin Germany. Creative direction / Photography / Post-… Read More
    Behind the scenes photographing and editing a vintage themed coffee ad at our studio in Berlin Germany. Creative direction / Photography / Post-production: Lars Brandt Stisen Studio: MADDOCMAN BERLIN Read Less
    Published:
Coffee Tin
Creating a vintage themed coffee ad, or rather: Returning "Mr. Coffee Tin" to his own time period
on a low budget and tight schedule.
 
 
Creative direction / Photography / Post-production: Lars Brandt Stisen
Studio: MADDOCMAN BERLIN
The protagonist: A vintage coffee tin from the early 1960's Denmark.
Quest: Returning "Mr. Coffee Tin" to his own time period on a low budget and tight schedule (as always).
"the best name in coffee" reads the printed slogan in Danish on the slip-on cover.
Slightly aggressive-looking sketch outlining the concept for the ad:

As in many vintage ads for consumables the product packaging rather than its content has a central spot,
naturally because you want people to recognize the packaging on the shelves at the grocery store etc.
Today you typically create a story around the product and promote the brand instead.
Let's have an appropriate cup of coffee before departure... Mmmmm!
Taking anti-reflective measures is crucial for a successful journey through time.
Initializing time machine...
Working in a state of flux while moving backwards through time...
Minor course-adjustments will ensure a safe arrival...
Arriving in style with shiny hand crafted brass lettering!
And finally Mr. Coffee Tin arrives... Welcome back!